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Taxpayers for Tweet Monitoring
Submitted by admin on Wed, 05/02/2012 - 12:52
In the Kansas City Star's Johnson County neighborhood news, Steve Rose <a href="http://www.kansascity.com/2011/11/29/3292460/steve-rose-apology-is-neede... his voice</a> to the racket surrounding Shawnee Mission East's Emma Sullivan and her boorish tweet concerning Governor Brownback. I’m not sure his comments increase the cultural wisdom surrounding this issue, but he did express wonder and concern over the monitoring of tweets by the Governor’s staff:
“What? The taxpayers are paying people to do that? The governor’s staff has nothing better to do than monitor Tweets and Facebook?”
And then ended his column with:
“This monitoring department of social media needs to be shut down immediately. It does a disservice to the citizens of the state who are paying for such an ill-conceived effort. “
Rose is behind the times. Monitoring social media is a proper function for taxpayers to support in their government. There is a growing segment of the citizenry that comment and communicate that way and if politicians didn’t hear those messages (good and bad), they would deaf to this group of voters.
The lesson for Rose and most businesses to learn is that monitoring Tweets is a smart thing to do. There are lots of good stories of improved customer satisfaction following a Twitter-exposed complaint being resolved. That girl’s Tweet represents a dismissible event given the context of her situation, but you ignore thoughtful social media (rare as that is) at your organization’s peril.
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