Your Social Media strategy has a big impact on how search engines rank your site. But you need to be active on Social Media for the right reasons (and great SEO will follow). Social Media allows you to deliver relevant content to your followers. Don't sell or post just to be posting. It's so important to think about your customers and what they would like read/see/watch on Social Media. It's not about you or SEO - it's about them!
SEO or Social Media?
Need a Speaker for Your Next Event?
A nationally known lecturer, Doug Allen has developed and delivered over 30 different seminars on E-Learning Technologies, Cloud Computing, Prezi Presentation Software and ePublishing. Doug has published two books, "Learning Guide to the Internet" (Sybex) and "Internet Explorer 5 At A Glance" (Microsoft Press). He has also authored several courses on a variety of personal computer technologies, including Internet Search Engines and HTML/Web Publishing.
Solutions That Work
If you need a new website, we make certain it's optimized for search engines and works on mobile devices. We don't just tell you about Twitter or Google+, we help you develop a complete social networking strategy. When it's time for your company to move to Cloud Computing, we help you decide between Google Apps and Microsoft Office 365 and we'll tell you when to use Rackspace or Bluehost instead of Amazon's Elastic Compute Cloud.
Blog
Feb
24
0 comment(s)
Your organization is on display in the social media universe. Customers, partners and potential employees look at the LinkedIn profiles of yourcurrent (and former) staff to learn about you. They follow key employees over to Facebook and Twitter to see what they're like and what they say. Google search results bring up local reviews and comments - some from your customers (and competitors) and some from your own people!
Does your company have a social media policy? Do you offer... + read more
Jan
27
I'd better get this out of the way: I do not believe in Net Neutrality. I don't think it's a good thing and I don't believe it represents "freedom" or "equality" or any of the other high concept phrases that its supporters are throwing about. And I'm afraid that when many people (most people?) are treated to simple versions of the "pro NN" argument and they nod their head in agreement - it goes something like this:
"What makes the... + read more
Sep
27
While on-line that other day, my wife said out loud (to no one in particular) “well, you’re not getting any of MY business!” and used both hands to push the keyboard drawer back into the desk. Curious, I asked who would be deserving of such a strict ban?
“I have a rule about the ‘Contact Us’ page on a website – I will not do business with anyone who just wants to collect a bunch of data from ME when all I want to do is send them an e-... + read more
Sep
27
I enjoyed “Moneyball” when we went to see it last fall and was pleased to see it get a nomination from the Academy of Motion Pictures a few months ago. I didn’t believe it was worthy of a “best picture” Oscar, but I didn’t mind the extra attention it should get from being placed on the list.
I’m speaking about this on a technology blog because I believe that we in IT could benefit from a little bit of “Moneyball” thinking: what are the most... + read more
Apr
28
I want to propose that 2012 is the year to revamp the website. How long has it been since it was blown up and re-created from scratch? You’ve never done this? Just tweaked it periodically? Changed the color scheme or added a blog or updated the location pages? The good news is that this is the perfect time to re-think how your web is relevant to your web audience (customers, employees, partners, etc.). It’s the moment just before smartphones and tablets take over the web frontier.... + read more
Pages
