Your Social Media strategy has a big impact on how search engines rank your site. But you need to be active on Social Media for the right reasons (and great SEO will follow). Social Media allows you to deliver relevant content to your followers. Don't sell or post just to be posting. It's so important to think about your customers and what they would like read/see/watch on Social Media. It's not about you or SEO - it's about them!
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A nationally known lecturer, Doug Allen has developed and delivered over 30 different seminars on E-Learning Technologies, Cloud Computing, Prezi Presentation Software and ePublishing. Doug has published two books, "Learning Guide to the Internet" (Sybex) and "Internet Explorer 5 At A Glance" (Microsoft Press). He has also authored several courses on a variety of personal computer technologies, including Internet Search Engines and HTML/Web Publishing.
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If you need a new website, we make certain it's optimized for search engines and works on mobile devices. We don't just tell you about Twitter or Google+, we help you develop a complete social networking strategy. When it's time for your company to move to Cloud Computing, we help you decide between Google Apps and Microsoft Office 365 and we'll tell you when to use Rackspace or Bluehost instead of Amazon's Elastic Compute Cloud.
It's Time for Politics!
Submitted by admin on Wed, 02/27/2013 - 16:15
For years you've been hearing that you need to get your head out of the bits and learn about "the business." I hope you got the message because it's an important one. But it's time to move one. It’s no longer enough to understand technology and the business you work for. You now need to get involved in politics. Just look at some of the issues they're discussing in Washingon:
- IP issues
- FCC can’t decide what a channel is
- Should we support net neutrality?
- SOPA and PIPA
- The cloud and regulations
- CISPA
- What parts of the spectrum should Washington be in control of?
- Is LightSquared right or wrong and should lawmakers intervene?
- H1-B visas and R&D tax credits
What happens when Washington decides to work some magic with the technology patent fights going on right now? Should you have an opinion about whether or not the justice department should be suing Apple for e-book price fixing? Should there be laws concerning tracking people on websites? What about tracking people using mobile phones? Is congress (and the military) doing enough to prevent cyber attacks (particularly on the nation’s utility systems)? We went for decades of innovative growth in the Tech Sector before Washington began to take notice. Can you imagine what would have happened if regulators or bureaucrats had weighed in on (or out-right decided) the token-ring/Ethernet debate? Put in laws favoring telcos and 9600-baud modems in order to keep cable companies out? What if they had required Windows or one-button mice?
In Washington:
- Laws rarely do what their name implies. If it’s called the “Internet Fair Use” act, you can bet something is going to be restricted
- Just because a politician has a Twitter feed, a Facebook page and a blog on Tumblr doesn’t mean they understand technology
- Money drives politics because our uninformed electorate tends to vote for whoever had the most impressions during an election cycle
- Business leaders don’t always do the best things for the industry; they do the best things for their own company
From Politico (4/18): The Silicon Valley Leadership Group is bringing 60 chief executives to Washington this week to push a cluster of items on the tech community's congressional wish list. The CEOs are set to meet with roughly 80 lawmakers.
What can you do?
Individual issues can still be influenced by lots of people contacting their representatives. Communicate with Washington when you want a politician to vote a particular way. IT folks in particular should be looking into the coming cybersecurity bill – there will be additional work added to your daily work list in order for you to comply (some of it for no good reason). Wouldn’t it be nice if you at least tried to educate your representative before they vote? http://www.politico.com/morningtech/ is a great place to start. Then when you feel strongly about something, contact your representative in Washington. I know you don’t LIKE to call and use the phone (and you can send e-mail, of course) but trust me on this one – your point will mean more when you call. Many times your representatives are looking for voices outside the lobbyists and they do appreciate it when you tell them about the adverse effects that they didn’t know about. Use your powers for good - affect change - be part of an informed electorate.
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