Your Social Media strategy has a big impact on how search engines rank your site. But you need to be active on Social Media for the right reasons (and great SEO will follow). Social Media allows you to deliver relevant content to your followers. Don't sell or post just to be posting. It's so important to think about your customers and what they would like read/see/watch on Social Media. It's not about you or SEO - it's about them!
SEO or Social Media?
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A nationally known lecturer, Doug Allen has developed and delivered over 30 different seminars on E-Learning Technologies, Cloud Computing, Prezi Presentation Software and ePublishing. Doug has published two books, "Learning Guide to the Internet" (Sybex) and "Internet Explorer 5 At A Glance" (Microsoft Press). He has also authored several courses on a variety of personal computer technologies, including Internet Search Engines and HTML/Web Publishing.
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If you need a new website, we make certain it's optimized for search engines and works on mobile devices. We don't just tell you about Twitter or Google+, we help you develop a complete social networking strategy. When it's time for your company to move to Cloud Computing, we help you decide between Google Apps and Microsoft Office 365 and we'll tell you when to use Rackspace or Bluehost instead of Amazon's Elastic Compute Cloud.
Your Mobile Website IS Your Website
Submitted by admin on Sun, 04/28/2013 - 12:25
I want to propose that 2012 is the year to revamp the website. How long has it been since it was blown up and re-created from scratch? You’ve never done this? Just tweaked it periodically? Changed the color scheme or added a blog or updated the location pages? The good news is that this is the perfect time to re-think how your web is relevant to your web audience (customers, employees, partners, etc.). It’s the moment just before smartphones and tablets take over the web frontier. In 2011, there was a little-known watershed event: the number of smartphones sold exceeded the number of PCs sold. Now, this doesn’t mean that
- There are more smartphones than PCs
- There are more mobile-based browsers surfing your website
- There are more smartphones than regular old cell phones
All it means is that this trend is foretelling a future where all three of those points will be true. So here is my advice for you: Maybe your mobile version of your website should be the version of your website. There are tremendous advantages to this approach.
- You will be forced into a kind of simplicity of design that your visitors will appreciate regardless of the device they are using to visit your site
- You will be forced to cut out the crap that no one is reading and that your Marketing department says is there for SEO reasons
- You’ll be pleasing the 25% of your visitors that have been frustrated by how your website renders on their phone and
- You’ll be ready for the 75% of your visitors that getting a smartphone or tablet in the next 5 years.
When you put together the cross-departmental group to lead this difficult project, make certain that the majority of people in the room are smartphone users. Get a partner to help lead the process who can help you judge the proper design and content to keep it relevant for your users (I’m available for this work, by the way). And most important: keep in mind that the site exists for these visitors – not for you. Make certain that it is compelling and relevant and useful to that group. Best of luck with this important 2012 project!
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