Essential Social Media for Business

In this workshop, learn which social media sites offer the most return on investment for your time, tips for posting smarter and more efficiently, and “what not to dos” in the name of professionalism.

We’ll survey the most important social media tools (Facebook, Twitter, Google+, LinkedIn, etc.) and what the business benefits are for each one. We’ll discuss the best ways to find the right fit between your organization’s needs, capabilities and willingness to participate.

Many of your customers, partners and potential employees are learning about your company from the personal sites of people who are current and former associates. We’ll discuss best practices for employee social networking and guidelines for on-line behavior. We’ll cover the importance of an updated Code of Conduct for your company that is connected with your over-all Social Media Policy. We’ll also discuss “traditional” department responsibilities for social media participation and give you tips on how to encourage your organization in the right direction.

Finally, you’ll learn what sites to monitor and engage in addition to just participating. We’ll discuss ways to engage and support the social media universe and help you deal with complaints and upset customers. We’ll also show you how to encourage on-line discussions about your company and help both the social networks and your own organization learn from those discussions.