Your Social Media strategy has a big impact on how search engines rank your site. But you need to be active on Social Media for the right reasons (and great SEO will follow). Social Media allows you to deliver relevant content to your followers. Don't sell or post just to be posting. It's so important to think about your customers and what they would like read/see/watch on Social Media. It's not about you or SEO - it's about them!
SEO or Social Media?
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A nationally known lecturer, Doug Allen has developed and delivered over 30 different seminars on E-Learning Technologies, Cloud Computing, Prezi Presentation Software and ePublishing. Doug has published two books, "Learning Guide to the Internet" (Sybex) and "Internet Explorer 5 At A Glance" (Microsoft Press). He has also authored several courses on a variety of personal computer technologies, including Internet Search Engines and HTML/Web Publishing.
Solutions That Work
If you need a new website, we make certain it's optimized for search engines and works on mobile devices. We don't just tell you about Twitter or Google+, we help you develop a complete social networking strategy. When it's time for your company to move to Cloud Computing, we help you decide between Google Apps and Microsoft Office 365 and we'll tell you when to use Rackspace or Bluehost instead of Amazon's Elastic Compute Cloud.
Essential Social Media for Business
In this workshop, learn which social media sites offer the most return on investment for your time, tips to update smarter and more efficiently, and “what not to dos” in the name of professionalism.
We’ll survey the most important social media tools (Facebook, Twitter, Google+, LinkedIn, etc.) and what the business benefits are for each one. We’ll discuss the best ways to find the right fit between your organization’s needs, capabilities and willingness to participate.
Many of your customers, partners and potential employees are learning about your company from the personal sites of people who are current and former associates. We’ll discuss best practices for employee social networking and guidelines for on-line behavior. We’ll cover the importance of an updated Code of Conduct for your company that is connected with your over-all Social Media Policy. We’ll also discuss “traditional” department responsibilities for social media participation and give you tips on how to encourage your organization in the right direction.
Finally, you’ll learn what sites to monitor and engage in addition to just participating. We’ll discuss ways to engage and support the social media universe and help you deal with complaints and upset customers. We’ll also show you how to encourage on-line discussions about your company and help both the social networks and your own organization learn from those discussions.
Key Takeaways
We’ll survey the most important social media sites and what the business benefits are for each one. Different organizations will gain differing levels of benefits from some of these tools while some social sites are requirements for most businesses. We’ll discuss the best ways to find the right fit between your organization’s needs, capabilities and willingness to participate.
When do you invest your time on behalf of the company and when should others in the company represent themselves? While you can be a social networking leader in your organization, you cannot do everything. You’ll understand the best ways to blanket the social media world with content from all areas of the company. We’ll also discuss “traditional” department responsibilities for social media participation and give you tips on how to encourage your organization in the right direction.
You’ll understand your personal social media presence and its effect on the business. Many of your customers, partners and potential employees are learning about your company from the personal sites of people who are current and former associates. We’ll discuss best practices for employee social networking and guidelines for on-line behavior.
You’ll learn what sites to monitor and engage in addition to just participating. Your products and service offerings are being discussed on-line and you need to keep an eye on what’s being said. We’ll discuss ways to engage and support the social media universe and help you deal with complaints and upset customers. You’ll learn that solving problems that are announced in cyberspace can be one of the best ways to earn new business and gain a loyal following. We’ll also show you how to encourage on-line discussions about your company and help both the social networks and your own organization learn from those discussions.
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