Your Social Media strategy has a big impact on how search engines rank your site. But you need to be active on Social Media for the right reasons (and great SEO will follow). Social Media allows you to deliver relevant content to your followers. Don't sell or post just to be posting. It's so important to think about your customers and what they would like read/see/watch on Social Media. It's not about you or SEO - it's about them!
SEO or Social Media?
Need a Speaker for Your Next Event?
A nationally known lecturer, Doug Allen has developed and delivered over 30 different seminars on E-Learning Technologies, Cloud Computing, Prezi Presentation Software and ePublishing. Doug has published two books, "Learning Guide to the Internet" (Sybex) and "Internet Explorer 5 At A Glance" (Microsoft Press). He has also authored several courses on a variety of personal computer technologies, including Internet Search Engines and HTML/Web Publishing.
Solutions That Work
If you need a new website, we make certain it's optimized for search engines and works on mobile devices. We don't just tell you about Twitter or Google+, we help you develop a complete social networking strategy. When it's time for your company to move to Cloud Computing, we help you decide between Google Apps and Microsoft Office 365 and we'll tell you when to use Rackspace or Bluehost instead of Amazon's Elastic Compute Cloud.
Grundfos Pump Comparison Web Tool
Grundfos needed a web-based comparison tool that specifies the exact Grundfos pump to replace a competitor's pump.
Allens Consulting took some mock-up designs and some Excel spreadsheets with pump information and created this popular tool. Pump data was cleaned up, normalized and uploaded to a web-based database where it could be searched and laid out in comparison format. Because of the needs of field engineers, the site was designed and coded especially for mobile and tablet devices.
In addition to the site, we created an editor tool to add/edit pump information when the specs change. We host the site for Grundfos and provide twice-monthly analytical reports on the usage of the site.
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