Your Social Media strategy has a big impact on how search engines rank your site. But you need to be active on Social Media for the right reasons (and great SEO will follow). Social Media allows you to deliver relevant content to your followers. Don't sell or post just to be posting. It's so important to think about your customers and what they would like read/see/watch on Social Media. It's not about you or SEO - it's about them!
SEO or Social Media?
Need a Speaker for Your Next Event?
A nationally known lecturer, Doug Allen has developed and delivered over 30 different seminars on E-Learning Technologies, Cloud Computing, Prezi Presentation Software and ePublishing. Doug has published two books, "Learning Guide to the Internet" (Sybex) and "Internet Explorer 5 At A Glance" (Microsoft Press). He has also authored several courses on a variety of personal computer technologies, including Internet Search Engines and HTML/Web Publishing.
Solutions That Work
If you need a new website, we make certain it's optimized for search engines and works on mobile devices. We don't just tell you about Twitter or Google+, we help you develop a complete social networking strategy. When it's time for your company to move to Cloud Computing, we help you decide between Google Apps and Microsoft Office 365 and we'll tell you when to use Rackspace or Bluehost instead of Amazon's Elastic Compute Cloud.
Speaking at the IAAP National Conference
The International Association of Administrative Professional's EFAM National Conference was held at the Anahiem Marriot in August, 2013.
Comments from Attendees
"Clear and conscience delivery. One if the best this conference with clear, pointed and planned presentation."
"Got to love a speaker who brings humor to a topic that might be dry. Doug is a great speaker!"
"I enjoyed the session. Doug has a dry sense of humor that kept us chuckling. He gives a lot of really, really, really good information, and 95% of it is in the handout. "
"Great session! I just one hour I feel I gained a whole new understanding of the cloud! Doug was engaging and presented the information clearly!"
"Doug is very thorough with his presentation. Step by step process on creating a Prezi presentation!"
Sessions Presented at the Conference
Here is a list of the session that Doug Allen presented during the 4-Day conference.
Prezi: The Lastest in Presentation Software (1 hour)
Session Description: Are you tired of apologizing for the use of PowerPoint in your presentations? Do you feel like it’s time to communicate your ideas in a fresh way? Prezi is the new canvas-based, zoom, fly and flow presentation environment that’s gaining popularity as an alternative to PowerPoint and Apple’s Keynote.
But Prezi is such a different presentation paradigm that many people struggle with the learning curve and the best way to use the unique features in the best way. In this workshop, we’ll discuss Prezi best practices (with lots of examples) as well as common Prezi mistakes (who thought you could get sea sick from watching a presentation?).
Learn about the different versions (cloud-based, desktop and tablet) and subscription models (Free or a little or a lot) as well as the tools used in creating an effective presentation. By the time you exit this workshop, you’ll know how to zoom and rotate, layer elements, use the transformation tool, insert audio and video and even multi-user, real-time editing of your Prezi.
Get out of your PowerPoint rut and step up your presentation game with Prezi!
Microsoft Office 365 (2 hours)
Session Description: Microsoft has been working for years to transition their popular Office suite of productivity tools to the cloud and Office 365 is the latest and most mature realization of their vision. Office 365 is a subscription-based, web-delivered version of WORD, EXCEL, POWERPOINT and other related applications designed to work in a collaborative environment.
In this workshop we will review the wide variety of subscription models and what features and benefits would steer you toward the best fit for your organization. Because Office 365 is tightly related to Office 2013 and Microsoft’s cloud-based storage service SkyDrive, we will explore those relationships and help you understand the total Microsoft Office ecosystem. We’ll also discuss moving Outlook e-mail from your servers to the new cloud-based hosted Exchange.
Most of this workshop will focus on the web-based versions of popular Office applications and how to take advantage of a new world for Microsoft: multi-user editing and collaborative sharing of documents in the cloud. You’ll learn the key differences between computer=based versions of Office and Office 365 and discuss why you might want to migrate from Office 2007 or 2010 to this new environment.
What Cloud Should You Work In? (1 hour)
Session Description: Clouds are popping us everywhere. Google, Microsoft, Apple and Adobe all have clouds. So, which cloud will work best for you? Should you spend your time in more than one cloud? How do you keep track of it all, and what's the impact on the company budget? Get some down-to-earth answers in this session.
Synching Without Headaches (1 hour)
Session Description: In our brave new cloud-supported, multi-device world, we been told that we can access our data from anywhere at any time. But the experience is a bit different than the promise – why are my contacts different on my phone from my laptop? If I send e-mail from my phone, does it end up in the SENT folder on my computer? How do I edit the spreadsheet on my tablet and see those changes on my desktop?
How do you keep e-mail, calendars, contacts and files correctly synced between all of the devices used to access that data?
Keeping your world synced properly between devices requires some planning, setup and choices. In this workshop we will explore the various software, tools and tricks that do the best job of keeping your world in synch. We will also describe the best ways to share and synch data with other people so that your family can use the one calendar and your project group can work on the one set of important documents (and vice versa!)
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