Your Social Media strategy has a big impact on how search engines rank your site. But you need to be active on Social Media for the right reasons (and great SEO will follow). Social Media allows you to deliver relevant content to your followers. Don't sell or post just to be posting. It's so important to think about your customers and what they would like read/see/watch on Social Media. It's not about you or SEO - it's about them!
Blog
Feb
27
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For years you've been hearing that you need to get your head out of the bits and learn about "the business." I hope you got the message because it's an important one. But it's time to move one. It’s no longer enough to understand technology and the business you work for. You now need to get involved in politics. Just look at some of the issues they're discussing in Washingon:
IP issues
FCC can’t decide what a channel is
Should we support net... + read more
May
16
The Kansas City area has time to ponder the question of "why gigabit?" during this courting period with Google. We don't know how much it will cost per month (household or business) or how to take advantage of it but it is interesting to see who's setting up shop in town in order to potentially leverage Google to improve service offerings. Iowa-based <a href="www.lightedge.com">LightEdge Services</a> is one to keep an eye on. They like the idea of... + read more
May
14
Even before it arrives on the market, the Samsung Galaxy Nexus smartphone will have its near-field communications chip neutered by Verizon’s apparent decision to block the Google Wallet app. Verizon spokesman Jeffrey Nelson claims that “…Google Wallet needs to be integrated into a new, secure and proprietary hardware element in our phones” and says it’s simply different than other apps. Nelson denies that Verizon is blocking the app – these other... + read more
May
02
In the Kansas City Star's Johnson County neighborhood news, Steve Rose <a href="http://www.kansascity.com/2011/11/29/3292460/steve-rose-apology-is-needed-but.html">added his voice</a> to the racket surrounding Shawnee Mission East's Emma Sullivan and her boorish tweet concerning Governor Brownback. I’m not sure his comments increase the cultural wisdom surrounding this issue, but he did express wonder and concern over the monitoring of tweets by the... + read more